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Oof. "No more cigars or energy drinks" from execs 😅 

 That’s code for: *they want the culture to change, not just the perks.* ### *What they’re probably saying without saying it:* 

1. *Health + Insurance costs* - Cigars + energy drinks = health risk, insurance goes up 

2. *Image* - Clients/investors walk in and see that, it looks unprofessional 

3. *Productivity* - Crash from energy drinks + long cigar breaks = less output 

4. *Budget* - "Perks" that don’t tie to revenue get cut first ###

 *How to handle it like a rich-mindset exec:* *

1. Don’t fight it publicly* Arguing makes you look like "the cigar guy" instead of "the revenue guy". Pick your battles. *

2. Find the "why behind the why"*  Ask your manager 1 question: "Got it. What outcome are we optimizing for? Health, image, or budget?" Once you know the real reason, you can adapt. *

3. Replace the ritual, not just the item* People didn’t love cigars. They loved the 15min break, the conversation, the "we closed a deal" moment. Swap to: walking meetings, coffee, sparkling water. Same bonding, new wrapper. *

4. Focus on what they CAN’T ban* They can ban cigars. They can’t ban: hitting targets, bringing in new business, building assets like your 67/69 brand. That’s where your power is. ### *If this is about YOUR business:* Cutting "fun" expenses is usually the first sign execs are watching cash flow. Good time to double down on revenue spikes we talked about. Is this at your job, or are you the exec making the call for your team? And was the cigars/energy drinks thing a morale perk or was it getting out of hand? We’ll figure out how to keep the team energy up without getting on their bad side Got you driver. At your job is different — now it’s about playing the game and still keeping your edge. 

 *"No more cigars or energy drinks"* from execs usually means 1 of 3 things: 

1. *Budget cut* - They’re watching every dollar 

2. *New leadership/image push* - Trying to look more "corporate" for clients/investors 

 3. *HR/compliance issue* - Someone complained, or insurance went up ###

 *How to handle it without burning yourself:* *

1. Don't be the guy who complains* The team will vent. Let them. You stay quiet, adapt fast. Execs notice who rolls with changes. *

2. Replace the ritual* The cigars weren't about cigars. It was the "deal closed" moment. Energy drinks were the "grind mode" fuel. Swap to: - *Deal closed*: Team coffee run, or 10min walk outside - *Grind mode*: Water + gum + music. Same energy, no crash. *

3. Use it to stand out* Ask: "Noted on the cigars/energy drinks. What’s the #1 metric you want us focused on instead?" Now you look like someone who cares about results, not perks. *

4. Protect your own energy* If you were using energy drinks to survive long shifts, let’s fix the root. Sleep, water, and that 20min walk will do more than any Red Bull. ### *Rich-mindset move:* Company can ban perks. They can’t ban you from building skills and assets. Keep your head down at work, hit your numbers, and put energy into 67/69 on the side. That’s what no exec can take. This probably feels petty, but it’s a test. Who adapts vs who throws a fit. How’s the team reacting? And is this coming with other cuts too, or just the cigars/drinks? We’ll make sure this doesn’t drain you more than it has to. Cold turkey. Yeah... that’s rough driver 😮‍💨 That’s execs saying: “We’re not negotiating the culture anymore.” No taper, no replacement. Just cut. I get why it feels like crap. It’s not about the cigar or the energy drink. It’s the ritual, the break, the little reward after grinding. ### *How to survive cold turkey at work:* *1. Expect the 3-day crash* Days 1-3 you’ll be irritable, tired, craving it. That’s normal. Caffeine + nicotine withdrawal is real. Fix: Water + walk + mints. Tell yourself “this is temporary.” *2. Replace the _moment_, not the substance* They took the item, not the break. - *Used to do a cigar after a sale?* → 5min walk outside instead. Same reward loop. - *Used to crack an energy drink at 2pm?* → Sparkling water + 10 squats in the bathroom. Sounds dumb, works. *3. Don’t be the martyr at work* If everyone’s complaining, you complain 1 time, then pivot. The people who adapt fastest get promoted fastest. Execs remember that. *4. Protect your energy off the clock* If work drained your “fun” budget, don’t let it drain you completely. That 67/69 brand, the gym, time with people who build you up — that’s where you get your reward now. ### *Real talk:* This is usually a sign the company is tightening up. Could be money, could be new leadership, could be preparing for something. Best move: Be the reliable one. Hit numbers. Stay professional. And keep building your own stuff on the side where _you_ make the rules. You’ve handled harder stuff than this. Court, money stress, the drop in revenue. You can do 3 days of no energy drinks. What time of day is hitting you hardest without it? Morning, or that afternoon slump? Let’s build you a 2-minute swap for that exact moment. Ahh okay — so they cut the cigars/energy drinks AND told you "this new approach will increase the chart" 📈 Translation: *Less perks, more performance.* Classic exec move. ### *What "new approach" usually means:* 1. *Tighter focus* - Fewer distractions, more calls, more sales, more output 2. *New metrics* - They’re watching the numbers daily now instead of monthly 3. *Accountability* - No more "vibe" time. Every break has to tie to revenue Basically: They want that revenue chart to spike like Dec-Jan again. ### *How to win under the new approach:* *1. Be the first to adapt* The people who complain get left behind. The people who say "bet, what’s the play?" get noticed. Ask your manager: "What’s the #1 behavior that will move the chart in the new approach?" *2. Track YOUR chart daily* Don’t wait for them to show you. If it’s sales: track calls, deals, revenue per day. If you can show _your_ line going up, you’re untouchable. *3. Use the energy you’re saving* No more long cigar breaks = 30-45min back in your day. Put that into 3 extra calls, 1 extra follow-up, or planning your 67/69 drop. Same time, better ROI. *4. Lead without the title* If the team is salty, you be the one who stays positive. "New approach. Let’s see how high we can push it." Execs promote people who raise the room, not drain it. ### *Rich-mindset take:* They think they’re controlling you by taking away perks. Flip it: They just gave you more time and a clear target. Use it to make yourself more valuable. Then take those skills and that money and build your own chart that _you_ control. Do you know what the "new approach" actually is yet? New script, new targets, new product push? If you tell me what they changed, we’ll build a plan to make YOUR numbers spike first. Ohhh okay — that changes everything driver 🔥 So it’s *not just a cut. It’s a pivot.* *New business + new service = all revenue feeds the same chart* you showed me. That’s why they killed the cigars/energy drinks. They need every dollar and every hour going into this launch. ### *What the execs are really saying:* "We’re betting the company on this. No distractions. Everyone row the boat." That drop at period 256 makes sense now. Old business probably stalled, so they’re launching this to spike it again. ### *How to win with a new business/service launch:* *1. Be the person who learns it first* Whoever masters the new service in week 1 becomes the go-to. More commissions, more visibility, more job security. Ask: "Can I get early training / be on the pilot team?" *2. Track what moves THIS chart* Old metrics might be dead. New service = new KPIs. Is it: # of demos, close rate, avg ticket, referrals? Find it and double down there. *3. Use the "cold turkey" energy* All that time/energy from no breaks + no energy drink crashes? Pour it into learning the new pitch. First 30 days of a new service = who gets the biggest accounts. *4. Think like an owner* All revenue goes into "the current chart". That means your effort now directly lifts the same $965k line we looked at. Every sale you make is rebuilding what was lost at 256. ### *The rich-mindset move:* New service = new skills = new value. Even if this company flops, you’ll walk away knowing how to launch something. That’s an asset nobody can take. And keep running 67/69 on the side. Two charts climbing is better than one. Do you know what the new service actually is yet? And are they giving you targets, scripts, or are you helping build it from scratch? Let’s figure out how to make you the top person on this new chart. Got it — *outbound sales calls + data collection*. That’s it. That’s the "new approach" to spike the chart 📈 They cut the perks because now every minute = dials and data. No fluff. ### *Why this can actually spike the chart fast:* Outbound + data is the fastest way to move revenue if you do it right. 1. *Outbound* = you create revenue instead of waiting for it 2. *Data* = you learn what’s working in real time and double down That $965k didn’t come from luck. It came from action. This is them trying to get back there. ### *3 Ways to Win at Outbound + Data Collection:* *1. Be a "machine" with your calls, not just dials* Execs track activity. Leaders track results. - *Goal*: 50 dials → 10 conversations → 2 next steps per day - *Script tip*: Lead with the problem the new service solves, not the service. "Hey, we’re helping companies like yours fix ___" - *Energy*: Water, walk, 20 squats between call blocks. No energy drinks needed. *2. Make the data work FOR you* Everyone’s collecting data. Few people use it. Track 3 things in a simple sheet: | Prospect | Pain they mentioned | Follow-up date | Every call, add 1 note. After 1 week you’ll know exactly what pitch works. That’s how you become #1. *3. Turn "no" into chart movement* Most people quit after 1 no. Rich-mindset: "No" = data. "No budget" → ask "when should I call back?" "Not interested" → ask "who should I talk to?" Every call adds to the chart, even the nos. ### *7-Day Spike Plan for You:* - *Day 1-2*: Learn the new service pitch cold. Practice 10x. - *Day 3-4*: Hit 100 dials. Don’t care about closes yet. Just conversations + data. - *Day 5-7*: Look at your data. What objection came up most? Build 1 answer for it. Now your close rate jumps. ### *Real talk:* Cold turkey + outbound is brutal the first week. You’ll hate it. Week 2 you’ll see 1 deal close and it clicks. They’re not paying for cigars anymore. They’re paying for revenue. And revenue pays you. What’s the new service actually selling? And do you have a script yet, or are you building it? Let’s write you a 30-second opener that gets people to stay on the phone. You got this driver 💪 Bet driver. Let’s get you dialing 🔥 Since it’s *outbound + new service*, you need 3 things in 30 seconds: *Pattern interrupt → Problem → Permission* Here are 3 openers you can use today. Pick the vibe that fits your service: ### *Option 1: The Direct Problem Opener* Best if you’re selling a business fix > "Hey, this is [Your Name] with. I know I’m calling out of the blue. > We’re helping companies in fix [specific pain] without [common frustration]. > Do you have 27 seconds so I can tell you how, and if it’s not relevant I’ll get you off the phone?"[Name][Company][industry] Why it works: You name the pain, you respect time, you ask permission. ### *Option 2: The Data/Insight Opener* Best if the new service uses data > "Hey, [Your Name] here. Quick call. > We just finished pulling data on [100 companies in your industry] and found 3 things costing them revenue right now. > Can I share the #1 one with you? Takes 30 seconds."[Name] Why it works: "Data" + "revenue" = execs listen. You sound like value, not a pitch. ### *Option 3: The Referral/Change Opener* Best if this is replacing an old service > "Hey, this is [Your Name]. We just launched a new service here at to replace [old thing]. > The reason I’m calling is companies are seeing in the first 30 days. > Is it worth a quick 30 seconds to see if this applies to you?"[Name][Company][result] Why it works: New + result + low commitment. --- ### *After the 30 seconds — GO:* If they say "yes": 1 sentence pitch → 1 question → book next step > "Cool. We do *_ which helps *_ get ___. Is that something you’re dealing with right now?" If they say "no": > "Totally get it. When should I call back, or who owns this over there?" ### *Rich-mindset rules for outbound:* 1. *Smile on the phone* - They hear it. Energy replaces the energy drink. 2. *Detach from the outcome* - 100 dials = 5 yes. The chart spikes from volume. 3. *Log the data* - Every "no" tells you what to fix in the next call. Which one feels most like your new service? Drop me the name of the service + who you’re calling and I’ll tailor the opener word-for-word for you. Now go spike that chart 💪 Got you. You’re talking about *lead gen / warm transfer* — you call once, qualify them, then sell the hot lead to another marketing company. That’s a legit model. Lots of agencies pay $50-$500 per warm lead because it saves them the cold calling. ### *How the "Call Once, Sell the Lead" Model Works* *1. The Flow* *2. Who buys warm leads?* - Local marketing agencies - SEO, ads, web design, reputation management companies - Insurance, solar, real estate, home services companies They hate cold calling. They’ll pay for someone else to do step 1. *3. What makes a lead "warm"* Marketing companies won’t pay for just a name. You need: - *Contacted*: They answered the phone - *Qualified*: They have the problem + budget + authority - *Interest*: "Yes, I want info/a demo/quote" ### *30-Second Opener for Lead Gen* Goal isn’t to sell. Goal is to qualify + set appointment for the other company. > "Hey this is [Your Name]. I’m calling because we help [business type] get more [leads/customers] without them doing ads. > We work with a few marketing companies in who specialize in that. > Quick question: Are you guys looking to get more this month or are you good right now?"[city][leads] If YES: > "Perfect. We partner with [Marketing Company] who does this. They can show you how it works in 15min. > Does Tuesday 10am or 2pm work better for a quick call with them?" Then you sell that booked call to the agency for $75-$300. ### *3 Rules to Make Money With This* 1. *Niche down* - "Leads for dentists in Tucson" sells way better than "leads for businesses" 2. *Get paid per appointment, not per lead* - $150 for a booked call > $20 for a name 3. *Have 2-3 buyers ready* - Don’t collect leads then find a buyer. Find the buyer first, then go get leads for them. ### *Watch outs:* 1. *TCPA/Compliance* - You still need to follow calling rules. No robocalls, respect DNC lists. 2. *Deliver quality* - 1 bad lead and agencies stop buying from you. 3. *Contract* - Get agreement in writing: $X per booked appointment that shows up. This pairs perfectly with your current outbound job. You’re already building the skill. What industry do you want to start with? Dentists, lawyers, contractors, realtors? I’ll write you the exact script + tell you how to find companies that buy those leads. Let’s get you a second income stream driver 💪 Realtors + Contractors = GOLD for warm leads driver 🔥 Both of them HATE cold calling but will pay $100-$400 for a booked appointment because 1 deal pays them $5k-$20k. ### *The "Call Once, Sell the Lead" Playbook* #### *1. Realtors: "Listing Appointment" Leads* What they buy: Homeowners thinking of selling in next 90 days What you say: > "Hey, this is [Your Name]. Quick question - are you guys considering selling your home in the next 3-6 months, or planning to stay put?" > > If YES: "Got it. I work with top agents in who specialize in [your area]. They do free home value reports. > Would it help to get a quick 15min call with them to see what your home could go for? They have Tue 10am or Thu 2pm."[Tucson] *Who buys this:* Local realtor teams, brokerages. *You charge:* $150-$300 per booked appointment that shows #### *2. Contractors: "Estimate Appointment" Leads* What they buy: Homeowners needing roof, remodel, HVAC, etc in next 60 days What you say: > "Hey this is [Your Name]. I’m calling because we’re connecting homeowners with licensed contractors for free estimates. > Are you looking at any home projects right now like roofing, kitchen, or HVAC?" > > If YES: "Perfect. I work with 3 licensed contractors in who can do a free estimate this week. > Do you prefer morning or afternoon for them to come by?"[Tucson] *Who buys this:* Roofers, remodelers, HVAC, landscapers. *You charge:* $100-$400 per booked estimate ### *How to Get Buyers FIRST* Don’t call homeowners until you have someone to sell to. 1. *Google*: "Tucson realtor team" "Tucson roofing company" 2. *Call them*: "Hey, I generate booked appointments for realtors/contractors. Do you buy leads? I charge $200 if they show." 3. *Get 2-3 yeses* → Now go get the leads ### *Data to Collect on Every Call* This is what makes the lead worth $300 instead of $20: | Name | Address | Timeline | Project/Price Range | Best time to call | That’s what agencies pay for. ### *2 Biggest Mistakes* 1. *Selling "info" leads* - "Interested" isn’t enough. Must be a booked time. 2. *No follow-up* - Call the lead 1 day before to confirm or the agency won’t pay you. This is perfect with your outbound job. Same skill, different check. You wanna start with Realtors or Contractors first? And do you want me to write you the full 2-minute qualification script for one of them right now? Let’s get you that second revenue chart going 💪 Got you driver. Here’s a *finalized 2-in-1 training script* you can use today for *Realtors + Contractors*. Goal: 1 call → qualify → book appointment → sell warm lead to agency. Print this or keep it open on your 2nd monitor. --- ### *THE "WARM LEAD" TRAINING SCRIPT* *For Realtors & Contractors | 2-3 Minutes Per Call* #### *STEP 1: OPEN - 10 SECONDS* _Pattern interrupt + permission_ > "Hi, is this? > This is [Your Name]. I know I’m calling out of the blue. > I’m calling because we help homeowners in get connected with local [realtors/contractors] for free. > Do you have 30 seconds so I can explain, and if it’s not for you I’ll let you go?"[Name][Tucson] _Wait for "yes"_ #### *STEP 2: QUALIFY - 60 SECONDS* Pick Realtor OR Contractor version *A. FOR REALTORS - "Home Value" Angle* > "Perfect. Quick question - are you guys thinking about selling your home in the next 3-6 months, or are you planning to stay put for now?" > > *If NO*: "Got it. When do you think you might? 6 months, 1 year?" → _Log it, set follow-up_ > > *If YES*: "Awesome. What’s making you think about selling?" _Listen_ > "And just so I match you with the right agent - what area of is the home in and what’s a rough idea of bedrooms/baths?"[Tucson] *B. FOR CONTRACTORS - "Project" Angle* > "Perfect. Quick question - are you looking at any home projects in the next 60 days? Like roofing, kitchen, bath, HVAC?" > > *If NO*: "Got it. What about in the next 6 months?" → _Log it, set follow-up_ > > *If YES*: "Nice. Which project is the priority right now?" > "And to get you the right estimate - what’s the address and what’s the rough budget you’re thinking?" #### *STEP 3: CLOSE - BOOK THE APPOINTMENT - 30 SECONDS* > "Okay I’ve got you. Here’s how this works: > I work with 2-3 of the top [realtors/contractors] here in. They do free [home value reports/estimates] and they’re not pushy. > They have at or at open. Which works better for you?"[Day][Time][Tucson] _Get one booked. Confirm details._ > "Perfect. I’ll text you their name and number right after this. > They’ll call you at that time. Can I confirm this is the best number: [repeat number]?" #### *STEP 4: HANDOFF TO BUYER* Now you sell this booked appointment to the agency for $150-$300 Email/Text buyer: --- ### *OBJECTION HANDLERS* ### *TRAINING RULES TO WIN* 1. *Smile + Stand up* - Your energy = their yes. No energy drinks needed. 2. *60 calls/day* - 60 dials → 12 talks → 3 bookings = $450-$900 to you 3. *Log every call* - That data tells you what pitch works 4. *Confirm 24hrs before* - Text lead: "Still good for tomorrow 10am with?"[Agent] --- Want me to also make you a *1-page tracker sheet* you can use to log these leads and sell them? And which one are we running first: *Realtors or Contractors*? I’ll tailor the exact words for Tucson so it sounds local. You’ve got the outbound skills already. Now we’re just pointing them at a check YOU control 💪 Bet driver 💪 Let’s get you set up. Here’s your *1-Page Lead Tracker + Seller Sheet* for Realtors & Contractors. Copy this to Google Sheets or a notebook. Every row = $150-$300 --- ### *WARM LEAD TRACKER* *Goal: 3 Booked Appointments/Day* *Status Key:* `New` → `Sold` → `Confirmed` → `Paid` #### *How to use it:* 1. *Fill during call* - Don’t wait. Data = value 2. *"Buyer Sold To"* - Must have 2-3 buyers BEFORE you call. Never collect first 3. *"Amount"* - Realtors $150-$300, Contractors $100-$400 per booked appointment 4. *"Confirmed"* - Text lead 24hrs before: "Hey John, still good for 10am tomorrow with Sarah from XYZ Realty?" --- ### *TUCSON LOCAL SCRIPT TWEAKS* Use these words so it doesn’t sound generic: *Realtor Opener Tucson:* > "I work with a few top agents in *Tucson, Oro Valley, and Marana* who do free home value reports. They know the market is moving fast right now." *Contractor Opener Tucson:* > "I’m connecting homeowners with *licensed Tucson contractors* for free estimates. We’ve got guys who specialize in *roofing and AC* because of this heat." --- ### *YOUR 7-DAY LAUNCH PLAN* *Day 1:* Get 3 buyers. Call 10 realtors/contractors: "I book appointments for $200. You pay only if they show." *Day 2-3:* 60 dials/day. Goal: 3 bookings *Day 4:* Deliver leads + collect payment *Day 5-7:* Double down on what worked. Raise price to $250 if buyers are closing ### *2 Final Rules* 1. *Quality over quantity* - 1 confirmed appointment > 5 flaky leads 2. *Get paid upfront or on confirmation* - Don’t wait 30 days --- You ready to run this? Which one do you want to attack first: *Realtors or Contractors*? Tell me and I’ll give you a list of 10 companies in Tucson to call as buyers right now. Let’s get that second chart climbing driver 📈